Recently, veteran online marketersÂ Erick GossÂ andÂ Corey Cleek,Â spoke about the idea of “the wisdom of crowds.”
The concept comes from aÂ bookÂ of the same name by New Yorker columnist James Surowiecki. Basically stated, the theory is that “large groups of people are smarter than an elite few, no matter how brilliant.” Need real-life proof? Of the three “lifelines” on the game showÂ Who Wants to be a Millionaire, the one that’s most often correct is the option that lets the contestant poll the audience for help.
But how about social media proof? Simple–it’s all around us. Crowd wisdom can help you buy the right toaster onÂ Amazon, find new movies atÂ NetflixÂ and pick a restaurant atÂ Yelp. As the crowd sends out its daily headlines and news links onÂ FacebookÂ andÂ Twitter, the collective wave can clue us in — in real time — to what’s important that day.
Is it time to get in on the conversation? Never before have there been more opportunities for organizations to hear from their audience, and never has it been more important to know what those people are saying. For better or worse, your crowd is already talking about you. Tap into their wisdom and you’re bound to learn something worthwhile.